News & Events

Making Aptamil #1 in the U.A.E

In April 2012 Transmed and Danone embarked on a journey to take Danone from the number four to the number one baby milk company in the UAE. Two years later we reached and celebrated the key milestone of making Aptamil the leading baby milk brand in the U.A.E, catapulting Danone to becoming the second largest baby food company after with a 23% value market share and an astounding 40% growth in sales.



This achievement is the result of the solid partnership and the close cross-functional collaboration between the Transmed and Danone teams. It is a testament to the unwavering efforts of every salesperson, merchandiser and medical representative who zealously strive in the field to make our vision of making Danone the number one baby milk company in the UAE a reality. And the journey continues…