News & Events

A New Era of Bahlsen In UAE Has Begun!

WE PROUDLY PRESENT TO YOU THE FIRST EVER BAHLSEN SHOPPER CENTRIC  FIXTURES IN “UAE”!

In collaboration with our teams, Bahlsen is now the first and only brand that implemented the fixture strategy in the biscuits category in union coop!

This new strategy will help us achieve the below: 

•Win the competitive advantage of the first implementer strategy in the category

•Maximize the effect of First Moment Of Truth for consumers entering the category

•Increase the regular sales for Bahlsen by implementing next level fundamentals

Good luck to our teams on this new challenge!